Yes, there is a campaign by Rolling Rock Beer to (purportedly) advertise by "pointing a laser at the moon" to either shine or "etch" the Rolling Rock logo on said celestial body.
Yes, this gets you to go to moonvertising.com and waste your time on their site, endearing you to all things Rolling Rock.
Yes, there are some who think this might be for real.
No, it almost certainly isn't going to happen. The commercials mock the idea and I highly doubt it's legal to shine a 'laser' through airspace regulated by the FAA.
No, I will never drink Rolling Rock again if they do any sort of "moonvertising" on March 21st.
Yes, all this talk has led me to search for a Rolling Rock clone and brew it asap. I'll let you know how that goes.
UPDATE: I don't know if I want to bother with another lager right now. I just made a rye lager, it'll take weeks to clarify, and I can't afford another carboy now.
Hmm, what to brew?
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